The International Conference on Augmented Fashion: ICAF 2022
16th – 18th November, 2022
Robert Gordon University, Aberdeen, UK
Donghua University, Shanghai, China
Virtual for presentations
On-site for exhibition and selected workshops (RGU, DHU)
February 2022: Call for Papers / Call for Contributors issued
31 May 2022: Acceptance and feedback
7 November 2022: Virtual exhibit upload and presentation upload
14-15 November 2022: Physical exhibit onsite installation
16-18 November 2022: Augmented fashion conference
TBC: Journal article & conference publication submission
This international conference is organised by Augmented Fashion, a multidisciplinary research project funded by the Arts and Humanities Research Council, UKRI. The research team is formed across Computing, Fashion and Textiles between Robert Gordon University, UK and Donghua University, China. The project facilitates interdisciplinary cultural knowledge exchange opportunities between academia and industry partners in the creative industries across the UK and China to bridge digital skills gaps and encourage innovative practice. Specifically, Augmented Fashion seeks to educate the consumer about the craftsmanship, heritage, value and sustainability of traditional fashion and textile products, using a variety of media, such as immersive technologies and Human-Computer Interactive (HCI) applications, to interact and engage with new generations of audiences and consumers. Fashion has embraced technology, with Immersive Technologies increasingly being used as powerful digital tools to create interactive consumer experiences to market designs. Given these recent technological developments, it is timely to reflect on their potential purpose within the context of a more sustainable global fashion and textile industry.
The first International Conference on Augmented Fashion (ICAF 2022) invites submissions from established and early career researchers, postgraduates, industry, designers and educators regarding completed projects or work in progress. The conference provides a forum for the dissemination of research and creative practice surrounding fashion, textiles and immersive technologies.
Submissions are encouraged that discuss, challenge and provoke debate in connection to one or more of the following themes:
- Augmented Reality in Fashion and Textiles: Augmenting physical resources, materiality and processes, technological innovations in production and supply chain, wearable technologies, 3D printing. Augmented digital resources, the intersection between the virtual and the real, fashion apps, mobile technologies for fashion, layering the virtual and the real, virtual try-on.
- Virtual Reality in Fashion and Textiles: Digital fashion design, digital technologies for fashion, fashion in the metaverse, creating value in virtual fashion, NFTs and blockchain for fashion, avatars and 3D modelling, the sustainability of immateriality and virtual events.
- Sustainability and Immersive Technologies: Immersive technologies in relation to driving sustainability within the fashion and textile industry, circular fashion and textile design digital interventions, the relationship between the virtual and the real: driving empathy through immersive technologies, the circular economy and augmented or virtual initiatives. Sustainable digital futures for the fashion industry: repair, re-wear, virtual wear, de-growth fashion.
- Slow Fashion and Immersive Technologies: Hand making, tacit knowledge, contemporary textile skills and craft, artisan skills, the value of intangible cultural heritages and digital representation, the hybridization of hand and immersive technologies, the intersections between materials and immateriality, the relationship between the augmented and the authentic, the virtual artefacts and the hand made object, immersive technologies and glocalisation.
- Fashion, Textiles and HCI: Human-Computer Interactive (HCI) applications for fashion and textiles, motion capture and/or motion detection in fashion and textiles, interactive projection and mapping, the gamification of fashion, accessibility and skills challenges in fashion and textile computer applications, new models of consumer interaction through digital interfaces.
Additional Submission Guidelines
Contributors can select from the following formats:
Full Paper: 20-minute conference presentation
Short Paper: 10-minute conference presentation
Poster: Digital file
Exhibit: Physical or digital examples of practice-based work, please discuss preferences with conference organiser. We are hopeful we will be able to hold physical exhibition elements at RGU, UK and DHU, China.
For all submissions please provide:
- Abstract (maximum 250 words)
- Keywords (5)
- Format – Full Paper, Short Paper, Poster or Exhibit
- Author(s) and affiliation(s), option to include ORCID iD
- Biography for each author (maximum 150 words each)
Poster – please send the details to the above via email. We will then contract you to upload the following separately:
Poster submission as single file upload:
- A1 (84.1cm x 59.4cm), landscape page orientation, PDF format (maximum 200MB)
- Sufficient resolution (i.e. 300dpi) to be enlarged and viewed on digital devices
- On the poster include title, author(s) and affiliation(s), text and images
Exhibit – please send the details to the above via email. We will then contract you to upload the following separately:
- Images of the work (5 images, 10MB each maximum)
- Type of work – Image(s) (printed or digital), Artefact, Film, Performance etc.
- Preferred method of display – Wall-mounted, Free-standing, Digital image(s), Film, Printed images(s), Mannequin(s), Table top, Plinth
- A4 (21cm x 29.7cm) PDF document (maximum 50MB) of additional information to include:
- Number of pieces of work and dimensions (Height x Width x Depth in centimetres)
- Options for display
- Physical or digital kit required (i.e. mannequin, software, screen)
- URL/link for larger work (e.g. film) – optional
- Exhibition space is limited, and exhibits will be peer reviewed, please provide as much
information as possible
Please send enquiries & submissions to: AugmentedFashionConference@rgu.ac.uk