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The Augmented Fashion project’s aim is ‘to determine how immersive interactions can be used to commu-nicate the experience and value of creative, artisan fashion and textile products, with a focus
on
culture, provenance, heritage, the human hand and sustainable clothing consumption’.
This project seeks to explore ways to educate the consumer about the sustainability, craftsmanship, heritage and value of traditional fashion and textile products, using a variety of mediums such as film and immersive technologies.
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This project seeks to explore ways to engage with, educate and excite contemporary consumers about the craftsmanship, heritage, value and sustainability of traditional fashion and textile products, using a variety of media such as immersive technologies and Human-Computer Interactive (HCI) applications. The project explores how immersive technologies can be used to alter consumer perceptions, by re-valuing craftsmanship and encouraging consumers to see clothing as an investment to appreciate and cherish.
Grateful thanks to the Arts and Humanities Research Council (AHRC) for funding the Augmented Fashion project as part of the UK-China Research-Industry Creative Partnerships fund.